![]() ![]() ![]() PLUSMembership When I started this series three months ago, I had no experience in Graphic Design but thanks to Martin’s lessons and his advice, I’ve really learnt a lot. web & digital design Navigation, usability, file formats, screen sizes, responsive design, UX/UI design, app design, design systems, icon design, banner ads, social media design, digital publishing, motion design, AR & VR, etc. print design Resolution, color separation, bleed, offset printing, digital printing, screen printing, foil stamping, coating, embossing, bindery, paper types, color management, logo design, brochures, posters, editorial design, packaging, etc. process of design Stages of creative process, tools of the trade, creative brief, contract, research, moodboards, sketching, brainstorming, ideation, mind maps, presentation, client feedback, iteraton, delivery, design contests, creative portfolio, etc. hierarchy Focal point, entry point, information prioritization, dominance, emphasis, scale, position, proportion, exaggeration, propositional density, accent color, deep propositon, etc. balance Visual weight, reflectional symmetry, radial symmetry, asymmetry, alignment, modular grids, spatial zones, colum grids, baseline grid, optical movement, medium disturbance, illusory motion, orientation, viewpoint, etc. composition & layout Rule of thirds, golden ratio, golden spiral, direction, flow, silhouette, contour, outline, profile, line, tangent, reading gravity, primary optical area, open/closed composition, masthead, running head, etc. space Depth, overlap, overlay, shape, form, texture, perspective, leading lines, negative space, white space, proximity, foreshortening, implied space, vanishing point, volume, micro/macro space, etc. unity & harmony Repetition, consistency, visual tempo, random rhythm, alternatingrhythm, flowing rhythm, progressive rhythm,variety, framing, pattern, motif, grouping, containers, holding devices, etc. psychology of design Gestalt principles: closure, continuity, figure-ground, common fate, simplicity, symmetry, past experience, similarity, uniform connectedness, common regions, proximity, etc. typography Type anatomy, pairing fonts, legibility, readability, alignment, justification, ligatures, calligraphy, handlettering, leading, tracking, kerning, rags & rivers, orphans & widows, using text for visual interest, etc. Main topics we cover in this series: Color & Contrast Hue, chroma, saturation, value, tone, shade, tint, color spaces, color wheel, color temperature, meanings of colors, color harmonies, perception of color, color blindness, types of contrast, etc. Yes, Martin has a lot of stuff on YouTube, but the information in this series is structured and organized, so you can clearly progress and learn skills in an efficient manner. Whether you are starting out or want to make sure that you are really getting everything you can out of Adobe products, this is a great place to do it. Even when I watch basic videos like "drawing" in Illustrator, I find myself saying "Oh! I did not know that!!" This series is very well designed, and Martin is an excellent educator. However, I am really learning a ton from Martin. and know my way around the various Adobe products. I've taken courses from Lynda, Skillshare, etc. The most in-depth resource Training series, handbook or resource library-your choice! Boost your confidenceby understanding how to make engaging, clear and effective compositions andlearn the language of designin order to communicate with clients, printers, developers and other creative professionals. Table of Contents with the most comprehensive online training series of 12 courses covering over 500 design principles, rules and terms! Master visual communication with the most comprehensive online training series of 12 coursescovering over 500 design principles, rules and terms! "WHat Am I missing?" You might be good at using design applications like Adobe Photoshop, Illustrator and InDesign - the 'how.’It is now time to learn the elusive side of graphic design, beyond skills- the'why.’ You might be good at using design applications like Adobe Photoshop, Illustrator and InDesign - the'how.’It is now time to learn the elusive side of graphic design, beyond skills- the'why.’ Control the balance, rhythm and visual hierarchy toamaze your clients Learn how people react to visuals, what they find appealing, what grabs their attention and what will motivate them to buy or make a decision.
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